Queens Matter: Behind The Collection

Queens Matter: Behind The Collection

Written by Louise Akrofi.

The Good Look is excited to announce that we will be the content writing partner for Queens Matter: a new brand bringing cultural representation to apparel and homeware.

by Louise Akrofi.

Queens Matter is a collaboration between Art by Amulinde and Culture Asylum, which are respectively run by sisters Carolyn Baguma and Corazon (Coco) Baguma. See our previous article (under the Fashion tab on thegoodlook.co.uk) for more information about the Queens Matter brand, and check out the explainer slide below.

Click this link to shop the collection.


Press Play: Queens Matter – Behind The Collection. Credit: Carolyn Baguma.

Queens Matter: A new brand bringing cultural representation to apparel and homeware.

Queens Matter: A new brand bringing cultural representation to apparel and homeware.

by Louise Akrofi.

The Good Look is excited to announce that we will be the content writing partner for Queens Matter: a new brand bringing cultural representation to apparel and homeware.

Queens Matter is a collaboration between Art by Amulinde and Culture Asylum, which are respectively run by sisters Carolyn Baguma and Corazon (Coco) Baguma.

Corazon “Coco” Baguma – Co-Founder of Culture Asylum

Inspired by her own experiences of racism and colourism, mixed media artist and freelance professional consultant Carolyn Amulinde Baguma is turning negative experiences into positive pieces of representative art and clothing.

In her 10-year career as a freelance professional consultant in development, Carolyn has worked with several reputable businesses and charities including Harvard Business Publishing, D&A [Diversity and Ability], Victim Support and many others. Carolyn was able to take her skills and dynamic experience to East Africa in 2019, where she worked in Tanzania with YAAPHA to deliver a Business workshop for local businesswomen.

The first UK Lockdown saw a slowdown and ultimate halt to most Carolyn’s consultancy work. During this time, she was reminded that the only constant thing in this world is change. As a freelance professional Carolyn was used to the fluctuating nature of self-employed work, but this time she decided to prioritise her first love; art. Art became her solace, it was always there during the hard times and she fell in love with creating again this year. Her mission became to merge her leadership and development skills with the creation of art. While the pandemic raged on around her Carolyn began to adapt in her offering, while bringing art to the forefront of her endeavours.

Carolyn Baguma – Mixed Media Artist and Consultant, Original creator of Queens Matter

As an artist, Carolyn has been majorly inspired by bold artists such as Frida Kahlo, Georgia O’Keefe, Gustav Klimt and Sonia Boyce. While admittedly being able to draw inspiration from anything around her, Carolyn’s main influences are from nature and the human form.

Queen Afua – Biodegradable iPhone case £18.99 via Culture Asylum (click image to shop)

The original piece for Queens Matter was created using pieces of fabric which were given to Carolyn as a gift to make her own face masks. Carolyn fell in love with this vibrant, mish-mashed collection of material while simultaneously being inspired by silhouettes. What started off as one portrait of a beautiful Queen, soon became 5; Afua, Yara, Izabella, Jemima and Lauryn. Once her Queens were complete, Carolyn felt inspired to merchandise – something she had never done before. The Queens Matter collection was then born; a range of organic t-shirts, biodegradable phone cases, minimalist backpacks and more. The process was very organic, and Carolyn has fulfilled her dream of being able to share these beautiful women.

Queen Izabella Organic Crop Top £21.99 via Culture Asylum (click image to shop)

As a Black woman, representation is everything to Carolyn; it “confronts the voices and messages that are constantly telling you that you are not enough”. In her facilitation work at schools and workplaces, Carolyn understood that her presence could potentially have an impact on at least one person who may not be able to see a future for themselves. This really shed light on how important representation is. The emergence of contemporary black female portrait artists like Tyra Powers, Reyna Noriega, Donice Bloodworth Jr has also been empowering for Carolyn and her artwork.

The Queens Matter Collection touches on four areas which are key to representation for women of colour:

  • Identity
  • Diversity
  • Hair
  • Skin

Interestingly, everyone could tell that Carolyn’s portraits were all women of colour before she put the Queens Matter title on it, a clear indication that the vibrancy of “Queen Magic” is prevalent even in the absence of skin colour or tone.

Queen Yara Minimalist Backpack £41.99 via Culture Asylum (click image to shop)

With this project, Carolyn aims to connect with organisations and collectives that are run by and serve women, to run workshops and offer skills for the communities. Carolyn also wishes to engage with fellow Queens to share their experiences and vulnerability.

For Queens Matter, Carolyn has teamed up with her sister and close friend Corazon Baguma (aka Coco) who is the Co-founder of Culture Asylum. Culture Asylum is the perfect collaboration partner for this project as a lifestyle and Humanitarian brand which is pro civil rights, pro equal rights, pro human rights, pro Black rights, pro LGBTQ rights and pro animal rights.

The beauty of the project is the fact that Queens Matter began as a recycled piece of art & crafts and has become a stunning representation of women of colour.

To shop the range, visit Carolyn’s online store via this link: Queens Matter Online Store.

Look out for features, the #QueensIdentity challenge, blog posts and more to come!

Who to Follow in 2019: Our 10 Favourite Interior Design Instagram Accounts

Who to Follow in 2019: Our 10 Favourite Interior Design Instagram Accounts

It has never been easier to find that perfect style for your home. With images available at the click of a button, Instagram is fast becoming a handy interiors resource and home to a large number of budding and accomplished Interior Designers and Stylists. In light of the New Year, check out our favourite Interior Design Instagram pages and feel inspired to give your home the makeover you have been dreaming of.


Yinka Ilori Studio (@yinka_ilori


If you are a fan of bold beautiful colours, look no further than furniture designer Yinka Ilori. London based Yinka has shaken the Interior Design scene with his fearless designs and striking upcycling projects. Incorporating Nigerian storytelling from his heritage and European design, Yinka’s works resemble certified works of contemporary art.


Charles Benjamin (@acroterium_)

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It is safe to say that Canadian Antiques expert Charles Benjamin is a lover of decadence. His love for antiques, country houses and interiors began at a young age and inspired him to study Architecture at Newcastle University. His page is a travelling diary which features gorgeous images of inspirational palatial properties across the world.


AB Småland – Lifestyle Store in Malmö, Sweden (@absmaland)

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I had the pleasure of visiting Malmö in Sweden last year, while I was there I fell in love with the Scandi lifestyle stores scattered across Malmö’s city centre. AB Smaland was by far the most impressive lifestyle store I came across on that trip; the store offers so much from fabrics, to candles, cosmetics and upcycled furniture. You can even have a coffee and cake, or as the locals call it ‘Fika’, in the store’s beautiful café. Their Instagram page is just as impressive and offers inspiration for those aspiring to experience Hygge at home.


Dust & Décor by Lacey Baker (@dustanddecor)

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South-London based Interior Designer Lacey Baker has long been an inspiration of mine. When I transitioned from the Art world into Interior Design, I could not help but notice the lack of diversity within the industry. I stumbled upon Lacey’s personal page (@lacey.be.decor) and was thrilled to see a fellow woman of colour up-cycling and posting all things Interiors. Lacey’s own Interiors page Dust & Decor is certainly one to watch.


Architectural Digest (@archdigest)

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With a whopping 3.6 Million followers on Instagram, it is safe to say that Architectural Digest is one of the champions of the online Interior Design world. Featuring an ever interesting mixture of style ranging from classic, luxe, decadent right through to contemporary and minimalist, we can see why this page appeals to so many people the world over.


Humphrey & Grace by Julia Smith (@humphreyandgrace)


Sussex based photographer Julia Smith is the brains behind Humphrey & Grace. This beautiful page features Julia’s own original striking photography, which plays on nature and light, and incorporates snippets of her lifestyle. Julia also offers photography eCourses and workshops through her website http://www.humphreyandgrace.co.uk.


Artsytecture by Xavier Cain-Garnier (@artsytecture)


Quebecois designer Xavier Cain-Garnier founded Artsytecture in 2015 with the aim of launching a pioneering social media page within the design and architectural industry. Four years and 845,000 followers later, Xavier has done just that. Featuring a beautiful mélange of design, travel, photography and art, Artsytecture is definitely a page for the savvy interior design lover.


Artist Residence Hotels (@artistresidence)


Husband and wife duo Justin & Charlie’s chain of beautiful boutique hotels started with Justin’s family run B&B on the Brighton seafront. Justin injected his passion for art into his family’s business when he took over, by offering free board to artists who would help decorate and style the rooms in the B&B. The result? A total of four boutique hotels in Brighton, London, Penzance and Oxfordshire, plus another on the way in Bristol. Check out their stunning rooms on their instagram page and book a room through their website http://www.artistresidence.co.uk


Vosges Paris (@vosgesparis)


‘Minimal Colour//Maximum Style”, Vosges Paris is where minimalism and Scandinavian simplicity meets industrial dark tones. The Vosges blog was founded by Dutch designer and blogger Desiree Groenendal and is particularly known for its monochrome and minimalist, yet stylish view on design.


Soane Britain (@soanebritain)


Soane Britain was founded by designers Lulu Lytle and Christopher Hodsoll in 1997. As well as a delicious Instagram page, Soane has a stunning showroom on the Pimlico Road in Chelsea’s design district. The Soane brand exudes British elegance and exuberance, and features outstanding furniture, lighting, colourful fabrics and wallpaper, which have all been designed in-house.